Archive for the ‘Web Trends’ Category

Changing Design Trends Of 2013

We love talking about web trends, because it’s kind of predicting the future. The web design and development industry is usually very «liable»to the trends, which appear in IT world and change the flow. It’s important to stay up-to-date, flexible and ready for the changes (which always come!); and obviously, to follow the new tendencies and developments.

Minimalism

Minimalism definitely gives more professional look to a website. Very often less is more:this is a new approach, which is appreciated and followed by web designers.

Infinite Scrolling

Infinite scrolling (like one used in Google Images search) is really liked by the users. Scrolling more and more will bring you to the needed image instead of clicking numerous pages.

Focus on Responsiveness

Smartphones and tablets changed a lot in web-world. Technologies make us find new ways to surf the Internet: responsive feature makes you feel comfortable while browsing the web on different gadgets, desktops, and laptops.

Mobile Web Designing

If you are not eager to go for the responsive (adaptive) web designing (which is weird, I am sorry!), then at least make the design mobile-friendly. The website layout should be displayed equally well with iPhone, Windows 8 phones, or Galaxy line.

Design Transparency

CSS 3 features would be a great way out, if you do not like complex editing procedures in Photoshop. You can easily edit the design elements in terms of varying opacity.

Less Flash

It would be no news for you, that Flash is no more considered as SEO friendly. Recently, Flash has been replaced by HTML 5 and JavaScript. Moreover, Flash designs don’t work fine with mobile devices.

Large Background Images

Large photography in website background is definitely a trend in the web design industry. Why not use it for your website?

Social Media Appeal

Have you seen a website without social media buttons recently? Nope, I have not either! Use Twitter, Facebook, Pinterest, Google+ and many other buttons to help your website visitors easily link and share the content they like! Social media is one of the most influential web marketing tools! Don’t underestimate it : )

Your Website Branding

You will agree, if I say that brand (the whole concept of your brand) is more than just a catchy logo and memorable company name. The brand is about trust and your good relationships with the customers. Your clients (potential or regular) need to know they can completely trust your brand, which provides some important products, services or experiences.

All your steps and actions done for site branding should be carefully and well thought-out! Trust and credibility are essential basic components of your successful interactions and establishing good relationship with your customer.

Your company identity should vividly present and “express” your company’s goals and principles. Don’t let yourself to mislead your customers, otherwise soon or late you’ll regret about this and you know why…

Make people remember your brand, return to you for new interactions and recommend it to others. The positive word of mouth is the most powerful marketing and advertising tool, believe me.

We are overloaded with lots of information, bombarded with facts, opinions, suggesting. People respond to these suggestions differently, depending on their background, what they value or what they seek for. Does your company website provide something important and unique? Think a lot about the audience you hope to reach and develop for. Your brand, your company, your business is your customer.

So, when building a trusted brand, make sure that customers will be able to give you five starts for: content quality, website performance (speed), ease of use, satisfaction and brand value.

Obviously, the customers compare your company and brand website with your competitors. In ideal case, you should dominate in all business aspects: provide the best price, product, service, and user experience. But frankly speaking you can rarely find a company that dominates in all the areas. This is the reason, why establishing high-class brand value will help your clients to become your regular customers.

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The Future Of Responsive Design

There is an opinion that responsive (adaptive) web design is the technology of the future. We have already touched the topic of responsive design many times (please, refer to: “Responsive Templates…” and “2013 Hottest Web Design Trends” )

Responsive design popularity is likely to spike even more in the nearest future, because the number of people, who use mobile devices for browsing, grows every day!

There is a great bunch of mobile devices available in the market. Today users tend to choose responsive design for their websites, because it offers an outstanding flexibility. I would dare to say that single website that runs on all devices is a must nowadays.

Obviously, it’s hard to predict the future of this technology, still there are a lot of responsive websites in the web. Many people consider responsive design a very expensive technology, but TemplateTuning offers an affordable solution: pre-made templates with embedded responsive layouts. Feel free to ask our managers in chat for recommendations.

Adaptive design is definitely a future, though we assume it will get improved even more soon!

Saving Power Of WordPress Akismet Plugin

Once your WordPress template goes live, immediately install Akismet plugin, which is probably the best way in the web world to protect your blog from spam.

If you are new to WordPress, I’d explain in more detail how the plugin works.

Basically, Akismet checks your comments against the Akismet web service to see if they look like spam or not, and lets you review the spam it catches under your blog’s “Comments” admin screen.

With a help of Akismet you put your spam fighting on auto-pilot: it conquers spam, and gives your SEO a boost! The spammers will never bring down your site’s PageRank.

According to statistics given by the developers, 92% of comments checked by Akismet are pure spam. The accuracy rate of spam detection is 99,9% – impressive, isn’t it?

By the way, Akismet is close to 80 billion spam milestone! Visit their official website and see the real-time checker!

Barely in April the service filtered 1,8 billion of spam comments, and as the developers report: 700 spam comments are received each single second!

Do not stay away from Akismet service, it is definitely a must for your blog (of course, if you do not wish it to be done in by spammers).

Feel free to contact us and order Akismet plugin installation!

Stay with us!

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Successful Landing Pages Tips

Today we’ll talk about influential online marketing tool – a landing page. It is also known (though not so widely) as a “lead capture page” or a “lander”. I am sure, you know the meaning of this web marketing term, but just in case it’s a bit vague and not fully clear for you, I’d like to remind you that:

A landing page is a single web page that shows up in response to clicking on a search engine optimized search result or an online advertisement.

Landing pages are very often linked to from social media, email campaigns or search engine marketing campaigns in order to leverage the effectiveness of the ads.

What is the main purpose of a landing page? It is quite simple: to convert site visitors into sales leads.

Now you understand the real importance of a landing page that works for you and your business.

Only a landing page, designed and structured in a wise way, can deliver the results you’re hoping for.

Firstly, you landing page should not look like “too much of everything”: overloaded with information, blatant design and loud music. That’s why it is important to order landing page creation from a go-to guy, so as a result it appears to be professionally designed.

Make sure you your landing page headline matches the message on your advertisements and has a simple secondary description to enhance the headline. Do not forget to put your logo and tagline, and clearly and briefly state who your company is and what you do.

Use relevant and original images or video; explain how your products and services are unique; in your presentation focus mainly on benefits, which a customer might get working with your company.

Make sure you offer multiple contact methods like phone, email and live chat.

Basically, your landing page should follow the principle of unity, where each tiny element of the page is focused on explaining a single concept. And obviously, the general design (look and feel) should match the style of your main website or brand.

Call-to-action buttons are a must, so do not forget to use them, if you want to generate great leads.

Stay with us and learn more about success in web!

Web Design Misconceptions And Mistakes

There are a few very important points, which should be well thought-out, when you start the process of your website design and development.
Today we’re going to talk about them!

1. Well, first of all make sure that your design is not too pretentious and intricate. Of course, you want your webpage to stand out among other designs, but – be reasonable and objective! You customers should in no way get lost at your website. Think about usability, intuitive navigation and well-organized information. Make sure that your customers will have quick access to information they are interested in. You should build the beautiful elements around the important concepts of usability and high-quality content.

2. Too many ads and unnecessary welcome screens might make your users leave the website before they basically reach any content they need! Again, make the information easily accessible.

3. Don’t get too obsessed with Flash, guys. If you aim to be easily found by potential customers, search engines should be able to index your website pages. It is not really possible with Flash: it’s not SEO-freindly. So, just step away, and find the alternative – JS or HTML5.

4. Your homepage can become a real design disaster. We’ve already stated that information should be easily accessible for customer, but make sure your homepage is not overloaded with info! Don’t try to tell everything to everyone about your business.   Your homepage should explain people in less then half a minute who you are and what you do. That’s it. Clean style and simplicity are the key words, when we speak about homepage.

5. What can be even worse, then overloaded with information webpage, is a lack of corporate transparency. Your business becomes successful, when you establish open and transparent relationship with customers. Tell them about the people behind the process, behind the product, it’s extremely important indeed.

6. A big mistake is when you actually do not address the real need of your user! You can rave and rave about your product, you can make your website product-focused, your desire to make big money can become center and prior. I am sorry, guys, but it’s not really a good path…
On the contrary – focus on your customer and his needs. And only then you can present the product. Your website design should be build around customer and his expectations.

Good luck!
Stay with TemplateTuning!

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What’s Going On In IT-World?

Fifteen years ago on March 31st, 1998, a company called Netscape published the source code of its flagship product: a Web browser called Communicator. This is how and when the Mozilla project was born. During 15 years Mozilla aims to promote openness, innovation and opportunity on the Internet. Check their blog and learn 15 big facts and achievements about Mozilla!

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A new concept of modern browser interface was created. Sebastiaan de With, a creative director, design speaker and consultant, living in San Francisco, California, introduced “Helm”.

Helm would simply be a website, and when interacted with, the user interface appears, but it disappears as long as you are interacting with the content instead of the control area. Learn more about Helm and its creator here.

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In recent years we have witnessed the emergence of monochromatic color schemes in website design, using one base color in various shades, with black and/or white and accents of complimentary colors.

There are many advantages of creating monochromatic website designs, among them: the avoidance of color clashes, none or fewer distractions, more focus on the content. The showcase, which features 40 monochromatic sites, is must see for you to get ideas for the future website.

Feel free to order monochromatic color scheme for your template for $99 only!

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And if you are still considering what to choose – Flash or HTML5, a great interactive online game will help you to make a final decision! Find it here and vote!

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Advantages of Joomla Content Construction Kits

Each CMS, like Joomla or Drupal, has its fixed content forms: the primary is usually an article (post). This form has got a strict number of fields and options: title, description, publication date etc.

All these features are very convenient in use, but let’s assume you need advanced content options! What to do, if you need the option of adding tags, allowing comments, having several contact forms? Multiple extensions and modules installed on your website would be quite a handful.

Such situation is typical for CMS like Joomla, but there is an alternative to modules and add-ons.

Content Construction Kit (CCK) — is basically a CMS component, which makes the process of managing content very flexible and easy. If you choose to work with content construction kit, you won’t need hard-coding – just a few clicks and you get extended functionality!

K2 component is one of the most popular CCK, which supports Joomla 1.5, 1.7, 2.5, 3.0. There are many modules and plugins avail for it, and a great community supports this CCK. You can get more information here.

Other great kits available for Joomla are: Zoo, FLEXIcontent, MightyResources, Cobalt 7 and Seblod.
If you seek a nice solution for advanced content management, CCK would be of great help for you.

Join Joomla community, learn more about options and make decision!

Also, check the featured Joomla templates here!

Stay with us!

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The Coolest Recent IT News


It is never too late to learn, guys! Let’s check what has happened during the last week in IT sphere:

First of all, a new tool was released: meet Webflow – http://webflow.com!
Webflow tool enables you to create responsive layouts and pixel-perfect designs directly in your browser, without writing line of code.

You can drag and drop elements on the page, and style them any way you want. The developers state that if you’re familiar with Photoshop, you’ll love Webflow. Moreover, Webflow generates beautiful, production-ready HTML and CSS.

Also, do not forget to check the slide-cast about the principles of adaptive design by Brad Frost!

Pinterest introduced a new look with bigger pins, as well as web analytics for site owners.

The tool is available to companies with a verified Web site on the social network. The analytics provide detailed information on the amount of people, who have pinned something from their site, seen pins from their pages, or visited their site from the social network. The analytics also show repinned items, and most recent pins. If you have company profile at Pinterest, do not forget to check weekly updates on your profile statistics.

By the way, do not miss the chance to visit superherojs.com. This website is a collection of the best articles, videos and presentations about JavaScript code.

I guess, you would agree that creating, testing and maintaining JS code is not really easy, but now we have a great resource on how to do this!

Google Chrome keeps on experimenting! The guys introduced another experimental demo, which turns any website into interactive 3D labyrinth: http://chrome.com/maze/

Show your respect by visiting Google Graveyard – it’s hard to lose a loved one, especially if that loved one is a Google service. Click on a grave to leave a flower, and let the healing process begin.

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Stay tuned, folks!

We’ll keep you updated about the hottest news and events in IT galaxy :)

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