Go Minimal!

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The concept of minimalism in web design, which we discussed some time ago, is not really simple, as it may seem.

We believe that in most cases simple sites tend to be more effective because you do not overburden your site visitors and customers with lots of bad-structured information and design tricks. Sometimes less is more, and you know this.

Every element of your website should be a practical and functional item, not a “decorative” one. If there is no good reason for the graphical element to exist at your website, please, avoid it. A reason “it looks nice here” does not work for minimalism.

Absolute simplicity can be reached through avoiding the use of borders, patterns, gradients, different textures and etc. There is no real need to organize the content visually.

Focus your attention on general website structure: position website elements according to their relevance to each other. Simple geometrical shapes work best, – trust us.

One more important aspect of achieving the clean “minimal” style effect is using color in a smart way. We would recommend to combine gray scale and a bright colors. The predominant color should be of gray scale, and the bright colors can be used for the functional elements such as navigation, buttons, etc.

Your main goal is to keep sheer simplicity.

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