Promotional Websites – Reach Your Customers

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Promotional website is a separate type of the websites in the net. Those sites are made specially for 1 product only. And the reason for that is (as understandable from the name) to promote exactly this one product, upcoming event or a service of the company. Usually this is not a main site. Promotional site is made to show all the benefits of the product in a bright and colorful form to attract the visitors, buyer or potential clients. So the design and animation should really stand out!
And the size should not be very big (no more than 10 pages) with the consideration that most of them should be made for entertainment of the visitors. There can be some online games or brand related item for downloading, such as music, screensavers, icons, wallpapers, etc.
And again – visual effects! In the process of creating of a promotional site your main should be to receive a remarkable, fashionable, a really WOW website. As your visitors will come for a small piece of information, but at the same time they will also eager to spend several minutes on your site and leave it with the feeling they have seen something special. So can you make them to stay for 20 minutes? 30? 40?

And don’t forget about the SEO. Promotional website should be well optimized for the search engines to have the first lines in the search to guarantee a lot of visitors for the site (and that means a bigger profit for a company). And don’t forget to put a link to your main site to interest your visitors in a bigger variety of your products.

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