Posts Tagged ‘marketing’

Your Website Branding

You will agree, if I say that brand (the whole concept of your brand) is more than just a catchy logo and memorable company name. The brand is about trust and your good relationships with the customers. Your clients (potential or regular) need to know they can completely trust your brand, which provides some important products, services or experiences.

All your steps and actions done for site branding should be carefully and well thought-out! Trust and credibility are essential basic components of your successful interactions and establishing good relationship with your customer.

Your company identity should vividly present and “express” your company’s goals and principles. Don’t let yourself to mislead your customers, otherwise soon or late you’ll regret about this and you know why…

Make people remember your brand, return to you for new interactions and recommend it to others. The positive word of mouth is the most powerful marketing and advertising tool, believe me.

We are overloaded with lots of information, bombarded with facts, opinions, suggesting. People respond to these suggestions differently, depending on their background, what they value or what they seek for. Does your company website provide something important and unique? Think a lot about the audience you hope to reach and develop for. Your brand, your company, your business is your customer.

So, when building a trusted brand, make sure that customers will be able to give you five starts for: content quality, website performance (speed), ease of use, satisfaction and brand value.

Obviously, the customers compare your company and brand website with your competitors. In ideal case, you should dominate in all business aspects: provide the best price, product, service, and user experience. But frankly speaking you can rarely find a company that dominates in all the areas. This is the reason, why establishing high-class brand value will help your clients to become your regular customers.

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Successful Landing Pages Tips

Today we’ll talk about influential online marketing tool – a landing page. It is also known (though not so widely) as a “lead capture page” or a “lander”. I am sure, you know the meaning of this web marketing term, but just in case it’s a bit vague and not fully clear for you, I’d like to remind you that:

A landing page is a single web page that shows up in response to clicking on a search engine optimized search result or an online advertisement.

Landing pages are very often linked to from social media, email campaigns or search engine marketing campaigns in order to leverage the effectiveness of the ads.

What is the main purpose of a landing page? It is quite simple: to convert site visitors into sales leads.

Now you understand the real importance of a landing page that works for you and your business.

Only a landing page, designed and structured in a wise way, can deliver the results you’re hoping for.

Firstly, you landing page should not look like “too much of everything”: overloaded with information, blatant design and loud music. That’s why it is important to order landing page creation from a go-to guy, so as a result it appears to be professionally designed.

Make sure you your landing page headline matches the message on your advertisements and has a simple secondary description to enhance the headline. Do not forget to put your logo and tagline, and clearly and briefly state who your company is and what you do.

Use relevant and original images or video; explain how your products and services are unique; in your presentation focus mainly on benefits, which a customer might get working with your company.

Make sure you offer multiple contact methods like phone, email and live chat.

Basically, your landing page should follow the principle of unity, where each tiny element of the page is focused on explaining a single concept. And obviously, the general design (look and feel) should match the style of your main website or brand.

Call-to-action buttons are a must, so do not forget to use them, if you want to generate great leads.

Stay with us and learn more about success in web!