Posts Tagged ‘social media’

Changing Design Trends Of 2013

We love talking about web trends, because it’s kind of predicting the future. The web design and development industry is usually very «liable»to the trends, which appear in IT world and change the flow. It’s important to stay up-to-date, flexible and ready for the changes (which always come!); and obviously, to follow the new tendencies and developments.

Minimalism

Minimalism definitely gives more professional look to a website. Very often less is more:this is a new approach, which is appreciated and followed by web designers.

Infinite Scrolling

Infinite scrolling (like one used in Google Images search) is really liked by the users. Scrolling more and more will bring you to the needed image instead of clicking numerous pages.

Focus on Responsiveness

Smartphones and tablets changed a lot in web-world. Technologies make us find new ways to surf the Internet: responsive feature makes you feel comfortable while browsing the web on different gadgets, desktops, and laptops.

Mobile Web Designing

If you are not eager to go for the responsive (adaptive) web designing (which is weird, I am sorry!), then at least make the design mobile-friendly. The website layout should be displayed equally well with iPhone, Windows 8 phones, or Galaxy line.

Design Transparency

CSS 3 features would be a great way out, if you do not like complex editing procedures in Photoshop. You can easily edit the design elements in terms of varying opacity.

Less Flash

It would be no news for you, that Flash is no more considered as SEO friendly. Recently, Flash has been replaced by HTML 5 and JavaScript. Moreover, Flash designs don’t work fine with mobile devices.

Large Background Images

Large photography in website background is definitely a trend in the web design industry. Why not use it for your website?

Social Media Appeal

Have you seen a website without social media buttons recently? Nope, I have not either! Use Twitter, Facebook, Pinterest, Google+ and many other buttons to help your website visitors easily link and share the content they like! Social media is one of the most influential web marketing tools! Don’t underestimate it : )

Successful Landing Pages Tips

Today we’ll talk about influential online marketing tool – a landing page. It is also known (though not so widely) as a “lead capture page” or a “lander”. I am sure, you know the meaning of this web marketing term, but just in case it’s a bit vague and not fully clear for you, I’d like to remind you that:

A landing page is a single web page that shows up in response to clicking on a search engine optimized search result or an online advertisement.

Landing pages are very often linked to from social media, email campaigns or search engine marketing campaigns in order to leverage the effectiveness of the ads.

What is the main purpose of a landing page? It is quite simple: to convert site visitors into sales leads.

Now you understand the real importance of a landing page that works for you and your business.

Only a landing page, designed and structured in a wise way, can deliver the results you’re hoping for.

Firstly, you landing page should not look like “too much of everything”: overloaded with information, blatant design and loud music. That’s why it is important to order landing page creation from a go-to guy, so as a result it appears to be professionally designed.

Make sure you your landing page headline matches the message on your advertisements and has a simple secondary description to enhance the headline. Do not forget to put your logo and tagline, and clearly and briefly state who your company is and what you do.

Use relevant and original images or video; explain how your products and services are unique; in your presentation focus mainly on benefits, which a customer might get working with your company.

Make sure you offer multiple contact methods like phone, email and live chat.

Basically, your landing page should follow the principle of unity, where each tiny element of the page is focused on explaining a single concept. And obviously, the general design (look and feel) should match the style of your main website or brand.

Call-to-action buttons are a must, so do not forget to use them, if you want to generate great leads.

Stay with us and learn more about success in web!

Dare To Share!

We suppose there is no need to explain the importance of social media in today’s web-world!

Facebook, Twitter, Flickr, Blogger, Tumblr, Twitter, LiveJournal, Foursquare, LinkedIn, MySpace, YouTube – I bet that you have clicked any of these share buttons at least once in your life!

There are so many forms of social media technologies: for sure, you have come across different forums, blogs, micro-blogs, web-magazines, bookmarking services, video/pictures exchange portals.

Basically, the main purpose of social media is to establish a dialog between individuals, communities and organizations.

We all aim to exchange our thoughts, ideas, achievements, experience. We all strive to be recognized and respected for what we do. Indeed, it is no use to keep aloof from the others. It is a matter of winning social authority, positioning yourself or your organizations as an influential expert in your field. Share!

Obviously, Template Tuning realizes the importance of social media as you do. That’s why most of our templates have a few most popular social media buttons as a part of the functionality.

If you need to add more, or if you happen to choose a template without the latter, feel free to contact our managers in the chat and request adding social media buttons to your template for extra-fee.

Dare to SHARE!