Posts Tagged ‘web’

Changing Design Trends Of 2013

We love talking about web trends, because it’s kind of predicting the future. The web design and development industry is usually very «liable»to the trends, which appear in IT world and change the flow. It’s important to stay up-to-date, flexible and ready for the changes (which always come!); and obviously, to follow the new tendencies and developments.

Minimalism

Minimalism definitely gives more professional look to a website. Very often less is more:this is a new approach, which is appreciated and followed by web designers.

Infinite Scrolling

Infinite scrolling (like one used in Google Images search) is really liked by the users. Scrolling more and more will bring you to the needed image instead of clicking numerous pages.

Focus on Responsiveness

Smartphones and tablets changed a lot in web-world. Technologies make us find new ways to surf the Internet: responsive feature makes you feel comfortable while browsing the web on different gadgets, desktops, and laptops.

Mobile Web Designing

If you are not eager to go for the responsive (adaptive) web designing (which is weird, I am sorry!), then at least make the design mobile-friendly. The website layout should be displayed equally well with iPhone, Windows 8 phones, or Galaxy line.

Design Transparency

CSS 3 features would be a great way out, if you do not like complex editing procedures in Photoshop. You can easily edit the design elements in terms of varying opacity.

Less Flash

It would be no news for you, that Flash is no more considered as SEO friendly. Recently, Flash has been replaced by HTML 5 and JavaScript. Moreover, Flash designs don’t work fine with mobile devices.

Large Background Images

Large photography in website background is definitely a trend in the web design industry. Why not use it for your website?

Social Media Appeal

Have you seen a website without social media buttons recently? Nope, I have not either! Use Twitter, Facebook, Pinterest, Google+ and many other buttons to help your website visitors easily link and share the content they like! Social media is one of the most influential web marketing tools! Don’t underestimate it : )

Your Website Branding

You will agree, if I say that brand (the whole concept of your brand) is more than just a catchy logo and memorable company name. The brand is about trust and your good relationships with the customers. Your clients (potential or regular) need to know they can completely trust your brand, which provides some important products, services or experiences.

All your steps and actions done for site branding should be carefully and well thought-out! Trust and credibility are essential basic components of your successful interactions and establishing good relationship with your customer.

Your company identity should vividly present and “express” your company’s goals and principles. Don’t let yourself to mislead your customers, otherwise soon or late you’ll regret about this and you know why…

Make people remember your brand, return to you for new interactions and recommend it to others. The positive word of mouth is the most powerful marketing and advertising tool, believe me.

We are overloaded with lots of information, bombarded with facts, opinions, suggesting. People respond to these suggestions differently, depending on their background, what they value or what they seek for. Does your company website provide something important and unique? Think a lot about the audience you hope to reach and develop for. Your brand, your company, your business is your customer.

So, when building a trusted brand, make sure that customers will be able to give you five starts for: content quality, website performance (speed), ease of use, satisfaction and brand value.

Obviously, the customers compare your company and brand website with your competitors. In ideal case, you should dominate in all business aspects: provide the best price, product, service, and user experience. But frankly speaking you can rarely find a company that dominates in all the areas. This is the reason, why establishing high-class brand value will help your clients to become your regular customers.

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Is Captcha A Remedy For Spam Problems?

I guess there is no need to explain what is captcha and how it functions. I bet all of you came across it many times while registering a new account, filling out some online forms or downloading something.

Obviously, the main goal and purpose of captcha at any website is to prevent spam. One of the most popular types of it is a text based captcha: usually it’s a combination of random distorted alphanumeric characters, which cannot be comprehended by robots and machines. Sure, humans can recognize the symbols, as we are able to perceive patterns visually.

But does captcha really control spam? Basically, spam is human- or machine-generated bulk messages, distributed online. That’s no news that spam can be used to manipulate online content, post unethical links on sites, access confidential information or spread malicious code.

First of all, captcha helps to distinguish between a human and machine, because more often spam is generated automatically by machine bots.

There are different types of captcha, which help to prevent your website from spam attacks: text or image recognition, logic questions, friend recognition and user interaction. Each type has its own set of advantages and limitations, but more or less can help you to protect your website data and your visitors. Captcha is one of the essential tools for web security, don’t underestimate it.

We’ll be glad to help you integrate captcha on your website! Feel free to contact TemplateTuning team with your request!

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