The Color Palette – Anatomy Of Red

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Red is the color of energy, and I did not surprise you with this well-known fact : ) I would dare to say that this color is one of the most powerful color to express spirits and feelings in all types of media. You won’t disagree, if I claim the red color to be the coolest attention-grabbing color in all its different brightest shades.

I do not think that red color in web design can be perceived as aggressive, no – I would say it’s definitely “expressive”!

So if your goal is to draw attention, make sure you use red!


Red is often associated with motion and joy. Please, use read color thoughtfully, because over-using it may distract your website visitors. Just a spot of red in the right place is well enough in most cases.

In case you still doubt about using red for your website, think of its pale shades: amaranth, cerise, crimson, raspberry, fandango pink etc! These shades can express warmth, comfort, soft feelings, maybe freedom and happiness. Think of your goal, and choose a right color for your red website to be used and perceived correctly.

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